A press kit is a combination of information and multimedia about Artists who want to showcase their talents to the world. For up and coming Artists your press kit may be more visual and less textual as you may just be starting out in your industry. For seasoned Artists your press kits may include more textual content and less visual as you are established and have a list of accomplishments. Press kits also vary on the industry you are breaking into so do your research and invest in yourself. If the press was to receive your package they should get the feel of what information they would hear from you in an interview or conference. For example, if you’re a DJ and want to appeal to the masses you may want to include text on notable events, radio & TV spots, accomplishments, contests and awards you’ve won, testimonials, original music production, tours and collaborations etc. Keep in mind that you can send your press kits to event organizers, sponsors and media outlets therefore, put your best multimedia foot forward so you don’t end up at the bottom of the pile.
If you do work in a community or volunteer your time for good causes then you may want to include that in your press kit as well. Any information that may separate you from the rest will help you. People want to know why they should invest their time and energy into you. If you represent a body of good will and have great intentions you will catch the attention of the press and promoters. On the other hand, you want to make sure you include relevant information and facts pertaining to your industry as you don’t want to confuse your readers about your focus. Talking about your pets is not recommended however, if you volunteer at a shelter or work with abused animals, this initiative gives your reader insight into your compassionate side and how you’re trying to make this world a better place to live in.
One more piece of advice, when you have finished your events solicit feedback, reference letters and testimonials from the event organizers and/or your fans. After you have received word or praise for your efforts share them (with permission) in your press kit to create a buzz. Although people will pay thousands of dollars to advertise their gifts and talents; word of mouth advertising will travel faster and have more of an impact when people tell stories about your performance. If you are there to break down barriers then let your fans know that barriers were made to be broken. Give your fans something to talk about for years to come.